The E-Commerce space of India with 6000+ companies, some selling everything under the sun to some reinventing the term ‘niche’ and limiting their inventory to two or even one item, is under a constant changes. The latest buzz word is the marketplace model, which the big players out there realizing ...read more
There are many reasons people choose themselves to be entrepreneurs. For some it could be money. Some need the exposure and fame. For some business might be a family matter. Some do it to keep themselves occupied. For some it might just be the passion – Passion to do awesome stuff ...read more
You are new to the town and wants to buy a new camera. You have two options one that the superstar in the films urges you to buy through the TV every single day and another the famous footballer tells you. You ask your friend which to buy. He suggests ...read more
What’s “Artificial Intelligence” ?
Artificial Intelligence is a broad discipline that promises to simulate numerous innate human skills such as automatic programming, case-based reasoning, neural networks, decision-making, expert systems, natural language processing, pattern recognition and speech recognition etc.‘AI’ technologies bring more complex data-analysis features to existing applications.
There are ...read more
What is 'natural language processing'? For beginners its basically enabling the computers to understand our normal human language, just like two humans can communicate and comprehend each other while they talk, text etc we want computers to be able to communicate and comprehend human language just like another human or ...read more
Q: What is a Sentiment?
A: A Sentiment is a thought, view, or attitude, especially one based mainly on emotion instead of reason
Q: What is Sentiment Analytics?
A: It's software for automatically extracting opinions, emotions and sentiments in text. It allows us to track attitudes and feelings on ...read more
Business is all about People and Sentiments!
An important part of our information-gathering behavior has always been to find out what other people think. With the growing availability and popularity of opinion-rich resources such as online review sites and personal blogs, new opportunities and challenges arise as people now can ...read more
Business is all about Sentiments!
Like it or not, any business is all about sentiments! Your clients spread the sentiments about your company; so does your end consumers, employees, stakeholders and investors. The success of a business relies highly on understanding these sentiments and acting accordingly.
Sentiments unveil large social ...read more
Businesses are recognizing the role of Business Analytics in getting them an edge over their competitors. As we talk - Data is exploding – the spread of analytics is increasing. New Meanings are being defined – New terms are being coined.
The way of usage of Analytics depends on the data maturity of ...read more
The Multifaceted Analytics
• Evaluate what happened after the fact, and to thereby trigger corrective actions
Ad hoc queries,
• User-selected queries, and OLAP is used for such activities as deeper analysis into why something happened.
• Advanced statistical & data mining techniques used to discover why something happened.
- Predictive analytics ...
Charles Minard, French civil engineer, illustrated using visualization the disastrous result of Napoleon's failed Russian campaign of 1812 on Moscow. As you can see in the picture below, Minard’s graphic uses a lightly shaded bar to illustrate the size of the advancing army. The bar’s thickness progressively ...read more
Customer intelligence is the Insight derived from customer data in an organization that is collected from both internal and external sources. The purpose is to understand customer feelings/motivation in a better way in order to enhance future growth. The application of business analytics to customer data is sometimes also ...read more
The Volume of Data coupled with the Variety drives the need of increased Velocity of Decision Making. The bes way to catch up with the speed is to get ahead of the curve – Predict and Fix!
Challenge of the Day
- Business Leaders Frequently Make Critical Decisions without Information they need ...
Retail industry is driven by a lot of questions.
Consumers ask them:
- Which is the store that I should shop from?
- Do I really need that item?
- Is it affordable for me?
Retailers in turn ask lots and lots of questions:
- What’s selling these days, and what will be ...
They say Entrepreneurship is a journey. For us, we are travellers who have just set out for that long journey. When we look around us, we see lots of like minds, some cheering us, some gearing up for the journey and some already speeding up.
For Profoundis, the journey of ...read more
"The Web Framework for perfectionists with deadlines". This is the slogan for Django, a web framework designed to help you build complex web applications simply and quickly. It’s written in the Python programming language and is its top notch web framework. It follows the model–view–controller architectural pattern ...read more
An Online sharing website was experiencing low traffic despite the company investing a good sum of money in marketing and online ads.
The reason for low traffic was unknown. The company was already investing a lot of money to marketing and hence couldn’t afford more investment in ...read more
Imagine you are shopping from your usual mega store. At the counter, you swipe your card and along with the bill, comes a free coupon to buy your most favourite choco brownie. The guy behind the scenes is a real time analytics system. As you swipe your card, the analytics ...read more
Analytics can make great differences in every field. We have seen its numerous applications and implications in real life around. Here we can see how it changed the face of two constituencies. Susthira Puthukkad and Vision Trithala are two projects designed and launched for Puthukkad and Trithala constituencies located in ...read more
The chain was experiencing a reduced level of revenue which majorly attributed because of the change in the customerneed pattern and increase competition.
The challenge was to identify the customer pattern and thereby bridge the need-service gap.
An edge for the organization to overcome the competition
Profoundis solution ...read more
A medium scale manufacturing company was looking to optimize the business processes
The company had in place an accounting software package. But there was no integration between the sales or purchase data and the accounting details. The sales and purchase data were kept largely in spreadsheets and fed ...read more
The concept of Business Intelligence is new to many organizations. Most of the business personals are looking forward to make maximum profit out of their business. But how? Business Intelligence (BI) is latest technology intended for the high quality business improvement . It is widely used in such areas as manufacturing ...read more
Financial analytics is increasingly finding popularity among companies that are looking to better their financial value proposition and optimise business performance. What is Financial analytics?
Financial analytics is a set of tools or a system that can be used to increase a company's financial productivity, specifically its profitability. Some ...read more
The wave of analytics in business is fast approaching the small and medium scale sector. Due to various reasons, the SME market is still not completly open to the adoption of advanced predictive analytics methodologies to improve their business.
The reasons for the inihibition are quite obvious.
- Lack of funds ...
Is your Business Analytics or Business Intelligence providing you nothing, but formatted reporting, then this is a reminder to you. Instead of just measuring business results, after they’ve been achieved, which is the function that current ‘Reporting Business Analytics’ does, the ‘Actual Business analytics’ will advise and drive the ...read more
As of OpenERP 6.1, the web client is included as part of the standard all-in-one installation, so no extra step is required to install it. The OpenERP 6.1 web client is automatically available as soon as the OpenERP server is running.It is possible to install OpenERP with ...read more
Business analytics is changing in scale and complexity. The term business intelligence (BI) was coined back in 1958, when IBM researcher Hans Peter Luhn used it in an IBM Journal article. Since then, business intelligence has developed as a concept and towards a full fledged field of research.
In the ...read more
From the late 40's, computer applications started their journey and is continuing is a wide variety of forms, touching our lives knowingly or unknowingly.
In spite of numerous players in the topic, or countless architecture, industry had to wait till Intel launched 80286, to set the x86 standard, for ...read more
Small Is The New Big
When the world turns its focus to the developing economies, the trend of business is changing fast. The growth story of large economies like China, India and Brazil - countries with large population and geographies have been powered by the small scale business sectors.
India is ...read more
(Redundant Array Of Independent Disks) is a storage technology that combines multiple disk drive components into a logical unit. Data is distributed across the drives in one of several ways called "RAID levels", depending on what level of redundancy and performance (via parallel communication) is required.
Levels of RAID ...read more
Cloud, the big term, is getting more and more attention both from providers and customers. The recent big news being Google Drive which makes the cloud market even livelier. As the cloud services are being more and more used by users, the Hacker groups are getting into their act more ...read more
This is the continuation of Test Driven Development in Python: Part I. If you are new to Test Driven development, please read Part I, to get a clear idea about the topic. We'll discuss another example in this post. Doing test driven development for implementation of greater than function ...read more
We can either prevent bad things from happening or fix it, once it is detected.
It is your choice to select any of these methodology, while developing a software. You can either develop based on a test driven process or the recover from a fiasco with tests.
Test driven development ...read more
What can software do for SMEs
The terms 'automation' and 'computerization' became buzzwords in the business arena decades back. Since then, the use of technology in the business world has been ever increasing and the growth of technology use has in turn resulted in the growth of business. The business ...read more
Need for Business Intelligence:
Growth of Indian economy is dramatic. The Organizations serving as the backbone for growth have to keep growing for this trend to continue. Several companies growing simultaneously set a competitive market. The key to success is about differentiating oneself from the rest. The strategies followed in ...read more
This is the first blog post ever on the Profoundis blog. Hoping the content would be useful for the rest of the world. Will be adding contents related to work, life, open-source and philosophy. We are a group of techno-management enthusiasts, wanting to make the world a better place.
Welcome ...read more